1500 is the number of blood donations needed every day in France. That's 547,500 donations a year. The consequences of this shortfall are alarming, with certain medical treatments, for example, being postponed. This is a vital public health emergency.
This is why the Sang% organization was created, to become the only public image of blood donation, by proposing a new relationship with this gift.
In order to reach a new target, the younger generation, Sang% has set up collaborations between blood donation and brands and places used and appreciated by the target, such as Sncf, Citadium or the Centquatre. These brands will become blood donation mediators, offering new donation experiences.
