This communication campaign seeks to give new impetus to the Red Cross, targeting the active and committed younger generation.
The campaign's vision is: whatever cause or causes young people hold dear to their hearts, the diversity of Red Cross offers ensures they'll find a commitment that suits them. In fact, they can "match" their commitments, thanks to an application that uses the strategic codes of dating apps.
During this project, I was responsible for the artistic direction of the campaign, creating the visuals for the posters, as well as the identity and strategy for the digital campaign.
Project carried out with Alexis Verdin, Solène Jamet and Yuna Gratien.
