Coming out isn't always easy... That's why Safe Place* has teamed up with IKEA to unveil an exclusive range of items in the colors of the LGBTQIA+ community. Because every revelation deserves to be supported, IKEA and SafePlace want to offer an alternative to help this community express itself and create a SafePlace where they spend most of their time: at home. This brand-new collection is available at IKEA stores throughout June (LGBTQ+ Pride Month), accompanied by a poster campaign. 50% of profits will be donated to LGBTQIA+ rights.
With the purchase of each limited-edition item, IKEA will provide its customers with a leaflet containing advice and an invitation to the Safe Place.
With the purchase of each limited-edition item, IKEA will provide its customers with a leaflet containing advice and an invitation to the Safe Place.
*A platform promoting free expression on feminist and LGBTQIA+ issues.
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